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Everyday Elevation

Transformations with inherent precision. Absolute coherence for impeccable use. Cayenne 957: refined in every curve, beyond the standard.

Discover Everyday Builds
Applied Criterion with Precision

Refined Through Unwavering Intention and Enduring Automotive Mastery Legacy

Not mass-produced. Not fleeting. Builds and wheels forged from 20 years of scars, for those who demand coherence over spectacle. Each creation emerges from a philosophy rooted in precision and narrative depth, transforming neo-classics into timeless expressions of identity.
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1

Precision in Daily Use

Everyday vehicles elevated with unwavering coherence. Functional refinements that endure, beyond factory limitations.

2

Heritage Narratives

Numbered masterpieces with profound stories. Neo-classics reborn, capturing essence that time cannot erode.

3

Forged Endurance

Wheels designed for permanence. Sober forms, impeccable balance—six select models that speak volumes in silence.

4

Mentored Mastery

Formation drawn from real scars. Business acumen in automotive: acquire, refine, prevail without compromise.

Since 2004

Corrected, Not Tuned

Two decades refining neo-classics. Heritage builds, forged wheels, and real-world mentorship. Only for those who refuse the ordinary.
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For Those Who Already Know

Three Doors. One Criterion.

Heritage projects that will outlive trends. Forged wheels that refuse compromise. Mentorship forged from twenty years of real scars.
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Final Step

Do You Want It or Do You Need It?

Most will look. Few will understand. Only one type ends up owning it.
I Need It Start the Conversation
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Corrected, Not Tuned

Every project numbered. Every detail intentional. No explanations needed. The work speaks.
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+8

+350

Projects Corrected

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+20

Years of Real Scars

Evidence

Corrected, Not Tuned

Every project numbered. Every detail intentional.
No explanations needed. The work speaks.

Most Look. Few Profit.

Twenty years of real deals, real losses, real margins. No PowerPoints. No coaches. Only scars that turned into millions.

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Real Machines

Three Recent Corrections

Left: Cayenne 957 Offroad – daily use, zero compromise. Center: 997 GT3 Heritage #004/100 – numbered, signed, eternal. Right: M3 E46 – the one that started the legend. No stories. Just proof.
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Last Chance

Stop Losing Money on Cars You Don’t Control

The same mistakes I paid for in blood and euros for 14 years are now distilled into one place. No theory. No motivation. Only what actually works.
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